I have been appointed to the expert panel of the 2018 Holiday Home Awards, hosted by the European Holiday Home Association (EHHA). The Holiday Home Awards were instigated in 2015 by EHHA as a means to showcase the diversity and quality of holiday homes available. The Awards are given to individual Holiday Homes that provide for a unique and high-quality holiday experience for the average holiday guest.
For more information, please visit www.holidayhomeaward.eu.
I have been invited to speak at the 2017 ASAP ANNUAL CONVENTION, the largest gathering of serviced apartment professionals in Europe. The event is organised by the Association of Services Apartment Providers (ASAP) and will take place in London on December 6th and 7th.
For more information and registration, please visit
I have been invited to talk at the RDO8 conference, hosted by the European Resort Development Organization (RDO), the trade association for vacation ownership across Europe, encompassing a number of usage types including timeshare, fractional interests, private residence clubs and destination clubs. My presentation will provide an insightful overview of today´s variety of vacation home offerings and access models and an understanding of consumers´ key decision drivers, as well as how to make them work for the vacation ownership industry.
The conference will take place from 10 - 12 of September 2017 at the Don Carlos Leisure Resort & Spa in Marbella (Spain). For more information and registration visit http://www.rdoconference.org .
The VRMA European Conference is headed to Amsterdam in 2017! Mark your calendar and join us 12-14 March at the Amsterdam Marriott Hotel. The European Conference offers unmatched business and educational tools to help Vacation Rental Managers deliver superior guest and homeowner experiences.
I will be moderating the Opening Plenary Session Panel with seasoned holiday rental professionals discussing best practices for taking guest experience to the next level.
For more information and registration visit http://www.vrma.com/europeanconference
I'm pleased to announce that together with Prof. Conrad Lashley, I have accepted a book publishing deal with Taylor & Francis, one of the world's leading publishers.
With today's rapidly evolving vacation home market, consumers have a wider selection of suppliers, marketplaces, and product-concepts to choose from. Hence there is a growing need for professionals and developers in the industry to have an insightful understanding of this complex market and of the critical success aspects of managing home-style accommodations. By providing a comprehensive resource that supports marketing, sales, leadership development, recruitment and training, the book will assist professional development and management education in vacation home and resort organisations. It will also cover such important topics as regulatory issues, business ethics, and industry trends. The book has the support of important industry associations across the globe.
As a professor for Marketing at the Master Program Hospitality Management - F&B offered by the Università degli Studi di Palermo in collaboration with the Florida International University (Chaplin School of Hospitality & Tourism Management) in Miami, I had the opportunity to organize Sicily's first hotel concept competition, with the aim to bridge the industry today and those who will be the creative mind and industry leader tomorrow. The 3 teams had each 20 minutes time to pitch their concepts to a panel of industry experts who scored their presentations based on criteria such as creativity, competitiveness, feasibility and viability.
My research paper 'A tale of three cities: Insight into the impacts of holiday rentals in France', co-authored together with Prof. Conrad Lashley (Academy of International Hospitality Research at the Stenden Hotel Management School), has been accepted for publication in Research in Hospitality Management. This paper is informed by a commercial research project commissioned to investigate the impact of holiday rentals in France with specific reference to three major tourist destinations.
As a member of the Planning Committee for VRMA's European Conference, I'd like to encourage vacation rental industry professionals to submit presentation proposals. We are looking for a wide variety of sessions, from cutting-edge strategies for growing a business to tactical application of vacation management fundamentals. All presentations must be submitted by 10 October. Europe’s premier vacation rental management industry event – the 2017 VRMA European Conference, will take place 12-14 March, at the Amsterdam Marriott Hotel.
To learn more and to submit your proposal, visit the conference website. If you have any questions, please do not hesitate to contact me!
I have been invited to speak at the European Holiday Home Association (EHHA) General assembly 2016, taking place in Brussels on September 27. The assembly will also feature the Gran Dinner at the Sofitel Brussels at which EHHA will award and honour the best holiday homes in Europe.
For more information, please visit www.holidayhomeaward.eu.
I have been appointed to the expert panel of the 2016 Holiday Home Awards, hosted by the European Holiday Home Association (EHHA). The panel, comprised of international experts, will select finalists based on a review of all submissions. On 27 September 2016 the winners will be announced at an EHHA event in Brussels.
For more information, please visit www.holidayhomeaward.eu.
I have been invited to talk at the inaugural Short-Term Rentalz conference, taking place at the Park Plaza Victoria hotel in London on July 12 - 13 2016, running concurrently with the market-leading Serviced Apartment Summit Europe. Designed to stimulate debate and foster the sharing of knowledge about one of the fastest growing and most vibrant leisure and business hospitality sectors anywhere in the world, this event comes as major hospitality companies around the world are investing in short-term rental and home exchange platforms. .
For more information and registration visit www.servicedapartmentsummit.com and www.eventbrite.co.uk/e/short-term-rentalz-tickets-21983682787
I have been appointed member of the Technical Expert Panel for Eurostars, a joint programme between EUREKA and the European Commission, and co-funded from the national budgets of 36 Eurostars Participating States and Partner Countries with a total public budget of €1.14 billion.
In this role, I will be providing objective assessments of funding applications within my specialized field of Torism and Hospitality, submitted by research and development- performing small- and medium-sized enterprises. For more information about Eurostars, please visit www.eurostars-eureka.eu.
I have been appointed as Advisory Board Member for the InnoCoast research project, a unique collaborative project to revitalise coastal tourism in Denmark. InnoCoast aims to facilitate growth in in coastal tourist and tourism-related firms by providing knowledge on:
For more information about InnoCoast, please visit http://www.cgs.aau.dk/forskning/projekter/innocoast/danish-coastal-tourism/ .
I have been invited to talk at the VRMA European Government Relations Summit, taking place in Barcelona on March 8. The popularity of short-term rentals as a travel accommodation has grown enormously in the last few years. With that growth, policymakers across Europe have struggled to address some of the challenges that short-term rentals can present to local communities. Government advocacy continues to be critical to the success of the vacation rental industry, and it is essential for owners, operators, and hosts to become a part of that conversation.
I have been commissioned to conduct another research project for one of the world’s leading online rental marketplaces. The research aims to build a realistic estimate of the impact of the vacation rental industry in Spain, with a focus on licences and city planning issues in the country's metropolitan and coastal areas. The report is expected to be released in spring 2016.
The 2016 European Seminar of the Vacation Rental Manager Association (VRMA) will take place from 6-8 March at the Hotel Melia Barcelona, Spain. As a member of VRMA's European Seminar Planning Committee, I'd like to encourage vacation rental industry professionals to submit presentation proposals. We are interested in receiving proposals from Europeans who will share their experience with industry peers, especially those who own or work for a Europe-based holiday rental agency. As VRMA strives for educational excellence, we seek presenters who have a passion for their topics to further the industry. A wide variety of sessions are needed, from those presenting cutting edge thought leadership to those providing tactical application of the fundamentals. Presentation proposals are due 6 November 2015.
For more information and to submit your presentation proposal please visit http://www.vrma.com/europecfp !
I have been commissioned to conduct a research project for one of the world’s leading online rental marketplaces. The research aims to build a realistic estimate of the overall impact of the vacation rental industry in France, and will investigate traveler demands and the industry’s economic impact to the community. The report is expected to be released in autumn 2015.
I have been invited to speak at the Todi Appy Days, Italy's major conference dedicated to Mobile Applications and the Internet of Things (IoT). My session will revolve around mobile apps in the Travel and Tourism industry, aiming to help both app developers and tourism suppliers successfully create and promote travel- and tourism-related apps. The four-day event will take place from 24 - 27 September 2015 in Todi, the picturesque medieval hill town in Italy's green heart Umbria.
For more information and registration visit appydays.it
I'm pleased to announce that Forte Village, one of the world’s most renowned luxury resorts, has entered into a partnership with the Università degli Studi di Palermo International Master Program in Hospitality Management, offered in conjunction with Arces and Florida International University. I’m very gratified to have had the opportunity to play an instrumental role in establishing this partnership.
Consistently hailed as the world’s leading resort, Forte Village is located on 47 hectares of tropical vegetation on the beautiful southern coastline of Sardinia. Forte Village offers eight sophisticated hotels; 21 restaurants with Michelin-starred chefs, including Gordon Ramsay and Emanuele Scarello; and numerous options for recreation and sports activities. The resort’s philosophy is one of discretion, intimacy, and excellence, ensuring a truly exceptional holiday experience. I’d like to thank the management of the Eleganzia Hotels & Spas Group for providing internship opportunities for our Master students and for demonstrating their commitment to supporting excellence in hospitality education.
I have been appointed visiting professor for the master program “Management del made in Italy. Promozione enogastronomica e valorizzazione delle eccellenze del territorio”, to give a seminar on food and beverage marketing. The seminar will teach students how Italian food and wine producers can use product-country-image and country-of-origin branding to positively influence consumer buying decisions in foreign target markets. The course will take place in Palermo (Sicily) and is offered by Università di Lingue e Scienze della Comunicazione Milano (IULM) together with Cerisdi Castello Utveggio (Centro di Ricerche e Studi Direzionali) and INPS (Istituto Nazionale della Previdenza Sociale).
For more information about this program, please visit www.iulm.it
I have been appointed to the expert panel of the 2015 Holiday Home Awards, hosted by the European Holiday Home Association (EHHA). The panel, comprised of international experts, will select finalists based on a review of all submissions. Finalists will be announced on May 12th, 2015 and award categories include the following:
• Best Holiday Home in Europe
• Best Holiday Home in a European Capital
• Best Holiday Home Beach House
• Best Holiday Home Family Friendly
• Best Green Holiday Home
• Best Pet Holiday Home
• Best Health and Wellness Holiday Home
• Best Unique Spot Holiday Home
For more information, please visit www.holidayhomeaward.eu.
Registration for the 2nd edition of the international Master of Economics: Hospitality Management - F&B 2015, taught in Palermo/Sicily, is now open. For more information about this program, please visit www.arces.it/hfb.
I have been invited to be the keynote speaker at the opening session of the 2015 European Seminar for Holiday Rental Professional . The session will reveal how guest expectations vary and evolve across different markets and help holiday rental professionals to deliver a better guest experience.
The conference will take place from 23/25 February at the Grand Hotel Malahide, County Dublin, Ireland.
For more information and registration visit http://www.vrma.com/europeanseminar
I have been appointed professor for the international master program in hospitality management, to give lectures on hospitality marketing. The course will take place in Palermo (Sicily) and is offered by the University of Palermo (Università degli Studi di Palermo) in conjunction with l'Alta Scuola (Arces) and the Florida International University (Chaplin School of Hospitality & Tourism Management).
For more information about this program, please visit www.arces.it/hfb.
It has been a great pleasure for me to speak along high-profile speakers such as Simon Reeve, TV Presenter, New York Times bestselling author and British Travel Press Awards winner in 2013, Paul Easto of Wilderness Scotland, and Patrick O’Shaughnessy, Industry Manager Development for VisitScotland. The video summarizes the key takeaways from my presentation on the importance of online reviews.
I have been invited to speak at the ASSC (Association of Scotland's Self-Caterers) Conference 2014. The conference will focus on the changing tourism market, and will be held on November 4 in Edingburgh.
Full details of the programme for the day will be posted soon on the ASSC website: http://www.assc.co.uk/conference/
I have been invited to speak at a tourism seminar in Austria, hosted by Lech Zürs Tourismus GmbH and Raiffeisenbank Lech. My session will educate hotel executives how to manage online reputation. The seminar will take place on 2 April. For more information on Lech/Zürs am Arlberg please visit www.lechzuers.com.
The 2013 conference of the European Resort Development Organization (RDO) took place in sunny Gran Canaria. It has been a great pleasure for me to have be invited as an expert panalist and to meet many of Europe´s leading professionals in the field of shared vacation ownership.
For a short summary of my presentation, please see the PDF below.
I have been invited to speak at the European Seminar of the Vacation Rental Managers Association (VRMA) and will present an educational session on Online Reputation Managmenet specifically designed for today's holiday rental professionals. The session will educate holiday rental professionals on how to manage online reviews, interpret guest feedback, improve guest service and property care to ultimately increase the number of booking enquiries and conversions rates.
The VRMA European Seminar 2013 will be held from December 9 to 11 at the Crowne Plaza Brugge, Belgium.
For more information and registration visit http://vrma.membershipsoftware.org/europeprogram2013
I will be attending the conference "Celebrating and Enhancing the Tourism Knowledge-based Platform: A Tribute to Jafar Jafari", which is going to take place from 23 to 25 October at the Universitat de les Illes Balears in Palma de Mallorca. The international conference aims to expand and develop the tourism knowledge-based platform by inviting researchers to revisit, analyse and expand the legacy of Jafar Jafari in the fields of tourism paradigms, tourism research frontiers and tourism education.
For more information and conference registration please visit
I am excited to announce the start of a Europe-wide seminar series called " From Reviews to Revenue: How Hospitality Leaders are Realising ROI through Reputation Management". In these 2,5 hours seminars sponsored by Revinate, I will show hoteliers accross Europe:
• Why online reputation management has become a critical function for hotels
• How to develop their own online reputation management programme
• How to monitor and interpret review data and reports
• How to respond to reviews and guest feedback
• How to operationalise feedback to improve guest satisfaction and drive revenue
• How Revinate’s easy-to-use software service helps hoteliers to actively monitor and engage with pubic guestfeedback
For more information, please see the PDF below.
I am extremely pleased to announce a collaboration with Revinate for a Europe-wide Seminar Series to uncover how hospitality leaders are realizing ROI with proactive online reputation management. Revinate is an industry-leading software platform designed exclusively for the hospitality industry that makes it easy to aggregate, analyze and utilize guest feedback to improve operations and drive new sales. Revinate clients include 20,000 of the world's leading hotels and hospitality brands such as IHG, Orient-Express, Jumeirah, Rocce Forte Hotels, Wyndham, Carlson Rezidor, Hilton and more. The first Seminar will take place in Amsterdam on 5 September 2013. For further information about registration, please click here.
I just returned from the Hotel ORM Conference in Palma de Mallorca where I gave the keynote speech to “How to manage your hotel´s Online Reputation”. It has been a great pleasure to speak at this highly successful conference, which was attended by academics, students, representatives of the Mallorca Hotel Federation (FEHM) as well as executives from several hotel-chains having its roots and headquarter on the island, such as Meliá, Iberostar, Barceló, Amic Hotels, UR Hotels and Marina Hotels. My compliments to the host of the conference, ESERP Mallorca, for the fantastic organisation and for ensuring everything went smoothly.
I have been confirmed as an expert panelist for the Social Media session at RDO4, the annual conference of the Resort Development Organisation, the trade association for vacation ownership across Europe. The conference takes place 15th - 17th September 2013 at the Lopesan Baobab Resort in Gran Canaria. For more information and conference registration please visit www.rdoconference.org
I have been confirmed as the keynote speaker for the Hotel ORM Conference in Palma de Mallorca (Spain), which takes place at the ESERP Business School on Thursday 27 June. For more information and conference registration please visit http://eserpblog.com/?p=7940
I just got back from beautiful Palermo (Sicily), where I had the pleasure to teach about 200 tourism students during a weeklong seminar (18-22 February), covering topics such as Positioning, Branding, Revenue Management, Social Media and Vacation Ownership. I'd like to thank Prof. Roberto Lagalla (Rettore Magnifico), Prof. Fabio Mazzola (Preside della Facoltà di Economia), Prof.ssa Anna Li Donni (Presidente del Corso di Laurea in Scienze del Turismo), Anna Lombardo and Andrea Grotta (Rete Universitaria Mediterranea), and last but not least Prof. Avv. Aurelio Anselmo for the invitation, organisation and the very warm welcome to the Università degli studi di Palermo. http://portale.unipa.it. I have also been lucky enough to discover Palermo's cultural and culinary treasures, and I highly recommend anyone to visit this great city. http://www.turismopalermo.it.