Publications


A tale of three cities: Insight into the impacts of holiday rentals in France

Research in Hospitality Management 2016, 6(2):

This paper reports on the impact of vacation rentals on three destinations in France – Paris, Côte d’Azur and the Haute-Savoie.

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A tale of three cities Insight into the
Adobe Acrobat Document 322.5 KB

Social Media & Web 2.0: Take Control of the Selling Process

ARDA Developments Magazine

The article illustrates how vacation resort developers can manage their on-line reputation and get their owners and guests to do the selling for them.

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ARDA Developments.pdf
Adobe Acrobat Document 612.7 KB

Consumer empowerment and the impact on marketing and sales in the vacation ownership industry

Perspective Magazine North America

The article discusses how the Internet has triggered a fundamental shift in power from developers of vacation ownership resorts to consumers, and which marketing and sales implications arise from this development. 

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Perspective Magazine.pdf
Adobe Acrobat Document 89.9 KB

Buying, Having, Being: Lifestyle and Self-Concept of Today´s Affluent Consumers

Perspective Magazine

The article discusses the image preferences of affluent consumers and illustrates why understanding the lifestyle and self-concept of today´s affluent consumer is good business.

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Perspecive Magazine.pdf
Adobe Acrobat Document 338.5 KB

Can These Two Functions Work Together?

ARDA Developments Magazine

The article illustrates the existing conflicts between Marketing and Sales in the vacation ownership industry, discusses their causes and provides possible solutions. 

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ARDA Developments.pdf
Adobe Acrobat Document 184.7 KB